Trade Show Blog

Trade show displays for cons and expos that turn heads and get noticed!When you plan trade show displays for an exhibition or con, it’s easy to think about the essentials: an information table, a backdrop, or maybe a promotional banner stand or two. Many people don’t plan beyond the basics or have difficulty thinking creatively and practically on how they can maximize their marketing display. Yet, with a few simple tricks and some carefully crafted details, you can turn your expo …

Organizing a music event? Five subtle secrets to making it a massive success!Music events can be a tricky business. To make a music event a success, one must find a perfect balance between the audience having fun and keeping them safe. It’s important to realize that while the former matters most to the audience, the latter is more important to the organization hosting the event. That being said, both are musts when it comes to making your music event a success. In this humble blog, we will give …

Why having a cell phone charging station at your event is kind of important.I believe this is a universal thing (though one can never be sure if a personal experience is really felt by others or not), but sometimes it seems life reminds me why I took the career path that I did. This can be an obvious reminder, or it can be subtle. Just a few days ago, I got one of those reminders. A big one. One that hit me over the head like a ton of bricks weighed down by a fleet of cell phone charging st …

Wondering why your trade show exhibit isn’t getting results? Here are 3 exhibit mistakes that could be preventing you from getting the ROI you want.You planned a demonstration, have your trade show exhibit ready to go, and printed off thousands of brochures and printed literature to hand out but aren’t getting the results you were hoping for.              Unless you are at the wrong trade show for your business, the problem most likely lies within the desi …

ARTICLE BY: REX HOULIHAN Follow these tips to make your trade show marketing more successful. Perhaps you are sitting in your booth right now with your nose to your smartphone. Traffic in your booth is light, but attendance is up by 4% this year. You may be wondering how you can get more toes tickling your plush carpeted booth area — after all, you have snazzy new graphics and just paid a small fortu …