Trade Show Blog

What is a hybrid display, and is it the ideal solution for your trade show program?What is a hybrid trade show display?Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason to claim that? Let’s discuss this.For decades, the exhibition industry has featured two main types of booths:Portable/modular exhibits: Including pop-ups, modular laminate, and panel disp …

Are you thinking about rebranding?Rebranding, successfully, is not just about tweaking a logo and changing up a few words. A successful rebrand touches on every aspect of your business and the people you serve. It needs to encompass every aspect of your brand and hone in on your current target market.Without those things you can guarantee your rebrand can and will fall flat with your would-be clients. It may even turn off long standing loyal clients.So what is a company to do?Consider your mes …

What do you really need to succeed at your favorite expo when you are first starting out?You are so excited, you’ve found the perfect expo. You are certain it is the best place for you to showcase your business and get tons of new clients. Only one problem. You have zero dollars in your budget. You are hoping you have enough gas to get home again. What is a business owner to do? What do you need at the show to catch the eye of your perfect client without going broke?Clearly branded, …

You can’t afford to ignore social media any longer. Instead, incorporate it into every aspect of your trade show experience. You’ve got your banners and product samples. You’ve booked your flight and looked up the bars closest to your hotel. You’re ready for you next trade show. At least you think you are.  You’ve prepared everything else, but have you prepared your social media profiles? I’ve come up with a method for how you should use your social media to generate booth traffic and s …

Do you attend Chamber of Commerce events?  I do. Started to wonder what for for a while there too. Seemed like a total waste of time for a while there, like nothing but a good old boy club or clique. But then I wised up. Here's how you can earn a small fortune through Chamber events... First, disregard most of the negative info you've read / heard about so far regarding these local chamber get-togethers. These events are a virtual goldmine if you know how to work them …