Trade Show Blog

Targeting Everyone vs. Targeting Those Most Likely to Buy from YouThere’s a way to grow your business that is affordable, efficient, and effective. It’s to focus on your target market – the people most likely to buy from you. The alternative is attempting to cast the widest net to “catch” as many customers as possible. This will lead to wasted marketing dollars, as not everyone will care about your product or service if they have no interest in it.Think of it this way: the best fishermen k …

What is a hybrid display, and is it the ideal solution for your trade show program?What is a hybrid trade show display?Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason to claim that? Let’s discuss this.For decades, the exhibition industry has featured two main types of booths:Portable/modular exhibits: Including pop-ups, modular laminate, and panel disp …

Let's Talk In-Booth Technology   A wide range of industries are leveraging it. Attendees are expecting it. How onboard are you?This guide aims to get you confidently onboard! After reading, you’ll know: The current landscape of technology usage in the exhibition industry How to leverage technology to both attract attendees and drive your marketing strategies Tips on developing the right type of in-booth technology for your target audience The various types of technologies currentl …

Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways to calculate the ROI of your trade show participation.Cost Per LeadEasily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by total leads converted to opportunity. Cost Per Lead = Total money spent on trade show Leads converted into opportunityThis will allow you to decide how effective your p …

Your staffers represent you at expos so they can make or break your experience. Are you ready for your next expo? Do you have your display ready to go and planes tickets booked? What about your staffers, have you picked them yet? Exhibitors often overlook how much staffers impact their expo experience, but, in all honesty, your staffers will either help you succeed or make sure your fail. This is because good staffers attract attendees and keep them both interested in your booth and your produ …