Trade Show Blog

The world has evolved over the past few years and so have the means of advertisements. Historically, newspapers were the sole source of print advertisement, nowadays we have got so many options, including freestanding digital signage that can make your ad campaign a success. No matter how much you invest in Google ads and digital advertising channels, there are still a number of people who still believe in traditional methods. Whether you are advertising a discount offer on a clothing bran …

What is a hybrid display, and is it the ideal solution for your trade show program?What is a hybrid trade show display?Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason to claim that? Let’s discuss this.For decades, the exhibition industry has featured two main types of booths:Portable/modular exhibits: Including pop-ups, modular laminate, and panel disp …

Trade show displays for cons and expos that turn heads and get noticed!When you plan trade show displays for an exhibition or con, it’s easy to think about the essentials: an information table, a backdrop, or maybe a promotional banner stand or two. Many people don’t plan beyond the basics or have difficulty thinking creatively and practically on how they can maximize their marketing display. Yet, with a few simple tricks and some carefully crafted details, you can turn your expo …

Wondering why your trade show exhibit isn’t getting results? Here are 3 exhibit mistakes that could be preventing you from getting the ROI you want.You planned a demonstration, have your trade show exhibit ready to go, and printed off thousands of brochures and printed literature to hand out but aren’t getting the results you were hoping for.              Unless you are at the wrong trade show for your business, the problem most likely lies within the desi …