Trade Show Blog
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Leveraging In-Booth Technology
Let's Talk In-Booth Technology A wide range of
industries are leveraging it. Attendees are expecting it. How onboard are you?This guide aims to get
you confidently onboard! After reading, you’ll know: The current landscape of technology usage in the
exhibition industry How to leverage technology to both attract attendees and
drive your marketing strategies Tips on developing the right type of in-booth technology
for your target audience The various types of technologies currentl
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Aug 13th 2019
6 Ways To Measure Trade Show ROI
Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways to calculate the ROI of your trade show participation.Cost Per LeadEasily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by total leads converted to opportunity. Cost Per Lead = Total money spent on trade show Leads converted into opportunityThis will allow you to decide how effective your p
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Apr 1st 2019
