Trade Show Blog

Targeting Everyone vs. Targeting Those Most Likely to Buy from YouThere’s a way to grow your business that is affordable, efficient, and effective. It’s to focus on your target market – the people most likely to buy from you. The alternative is attempting to cast the widest net to “catch” as many customers as possible. This will lead to wasted marketing dollars, as not everyone will care about your product or service if they have no interest in it.Think of it this way: the best fishermen k …

What is a hybrid display, and is it the ideal solution for your trade show program?What is a hybrid trade show display?Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason to claim that? Let’s discuss this.For decades, the exhibition industry has featured two main types of booths:Portable/modular exhibits: Including pop-ups, modular laminate, and panel disp …

Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways to calculate the ROI of your trade show participation.Cost Per LeadEasily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by total leads converted to opportunity. Cost Per Lead = Total money spent on trade show Leads converted into opportunityThis will allow you to decide how effective your p …

Preparing to attend a trade show? Here are a few things you need to avoid. Trade shows can cost a lot (more than I’d like to admit to my accountant). So you've got to make sure that your exhibit is earning back all that money. In simple terms, you’ve got to make your exhibit earn its rent. I always am looking for ways to make sure I’m recouping those costs and making my exhibits successful. So, through trial and error, I’ve created a list of five mistakes I’ve seen exhibitors make again and …

Why having a cell phone charging station at your event is kind of important.I believe this is a universal thing (though one can never be sure if a personal experience is really felt by others or not), but sometimes it seems life reminds me why I took the career path that I did. This can be an obvious reminder, or it can be subtle. Just a few days ago, I got one of those reminders. A big one. One that hit me over the head like a ton of bricks weighed down by a fleet of cell phone charging st …