Trade Show Blog

What is a hybrid display, and is it the ideal solution for your trade show program?What is a hybrid trade show display?Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason to claim that? Let’s discuss this.For decades, the exhibition industry has featured two main types of booths:Portable/modular exhibits: Including pop-ups, modular laminate, and panel disp …

Wondering why your trade show exhibit isn’t getting results? Here are 3 exhibit mistakes that could be preventing you from getting the ROI you want.You planned a demonstration, have your trade show exhibit ready to go, and printed off thousands of brochures and printed literature to hand out but aren’t getting the results you were hoping for.              Unless you are at the wrong trade show for your business, the problem most likely lies within the desi …