Trade Show Blog

Look sharp… be sharp… And be kind… Be assertive and talk to everyone, and have your entire staff do the same. Don’t sit down. Don’t leave drinks and food around the booth. Be kind. Never be a jerk like many of the old timer sales types I see who still believe that outdated model of disqualifying is as good as qualifying. They almost push you out of the way if they don’t think you are important. In todays age of social media one person’s disgruntled voice can carry far …

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to tinker with its famous logo in 2010, the backlash was immediate—and fierce. “Their customers had a fit,” said entrepreneurial branding coach Rochelle Valsaint. As a marketing consultant in the Atlanta office of concierge service provider LesConcierges, Inc., Vals …