Trade Show Blog

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to tinker with its famous logo in 2010, the backlash was immediate—and fierce. “Their customers had a fit,” said entrepreneurial branding coach Rochelle Valsaint. As a marketing consultant in the Atlanta office of concierge service provider LesConcierges, Inc., Vals …

This Forbes article discusses the psychology and science behind why some visuals are more pleasing than others, and their affect on our decisions as consumers. The power of visuals in marketing and advertising is not the future, it is the present.  Ok technically it’s the present AND the future but my point is this is not something that’s coming down the road nor is it a trend or a fad for that matter. Consumers want and quite frankly, expect to see some k …

Have you ever considered the importance of color in branding? Coke is red. UPS is brown. IBM is blue. These corporations understand the proper use of color is vital to creating a positive image among consumers. Furthermore, color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method… raed full article The post What Your Brand Colors Say About Your Business – Entreprene …