Trade Show Blog

The world has evolved over the past few years and so have the means of advertisements. Historically, newspapers were the sole source of print advertisement, nowadays we have got so many options, including freestanding digital signage that can make your ad campaign a success. No matter how much you invest in Google ads and digital advertising channels, there are still a number of people who still believe in traditional methods. Whether you are advertising a discount offer on a clothing bran …

Targeting Everyone vs. Targeting Those Most Likely to Buy from YouThere’s a way to grow your business that is affordable, efficient, and effective. It’s to focus on your target market – the people most likely to buy from you. The alternative is attempting to cast the widest net to “catch” as many customers as possible. This will lead to wasted marketing dollars, as not everyone will care about your product or service if they have no interest in it.Think of it this way: the best fishermen k …

What is a hybrid display, and is it the ideal solution for your trade show program?What is a hybrid trade show display?Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason to claim that? Let’s discuss this.For decades, the exhibition industry has featured two main types of booths:Portable/modular exhibits: Including pop-ups, modular laminate, and panel disp …

Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways to calculate the ROI of your trade show participation.Cost Per LeadEasily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by total leads converted to opportunity. Cost Per Lead = Total money spent on trade show Leads converted into opportunityThis will allow you to decide how effective your p …

Are you thinking about rebranding?Rebranding, successfully, is not just about tweaking a logo and changing up a few words. A successful rebrand touches on every aspect of your business and the people you serve. It needs to encompass every aspect of your brand and hone in on your current target market.Without those things you can guarantee your rebrand can and will fall flat with your would-be clients. It may even turn off long standing loyal clients.So what is a company to do?Consider your mes …