Trade Show Blog

Targeting Everyone vs. Targeting Those Most Likely to Buy from YouThere’s a way to grow your business that is affordable, efficient, and effective. It’s to focus on your target market – the people most likely to buy from you. The alternative is attempting to cast the widest net to “catch” as many customers as possible. This will lead to wasted marketing dollars, as not everyone will care about your product or service if they have no interest in it.Think of it this way: the best fishermen k …