Trade Show Blog

You can’t afford to ignore social media any longer. Instead, incorporate it into every aspect of your trade show experience. You’ve got your banners and product samples. You’ve booked your flight and looked up the bars closest to your hotel. You’re ready for you next trade show. At least you think you are.  You’ve prepared everything else, but have you prepared your social media profiles? I’ve come up with a method for how you should use your social media to generate booth traffic and s …

Preparing to attend a trade show? Here are a few things you need to avoid. Trade shows can cost a lot (more than I’d like to admit to my accountant). So you've got to make sure that your exhibit is earning back all that money. In simple terms, you’ve got to make your exhibit earn its rent. I always am looking for ways to make sure I’m recouping those costs and making my exhibits successful. So, through trial and error, I’ve created a list of five mistakes I’ve seen exhibitors make again and …