Trade Show Blog

Without the right trade show booth staff, the impact of your exhibiting efforts will be compromised. All too often, companies put far too much emphasis on snazzy displays and eye-catching gimmicks.While it's important to have a trade show booth that draws people in, it's critical to have employees who are motivated, enthusiastic, knowledgeable, and well-trained. Otherwise, you can't hope to achieve your goals. A human touch is critical, and the right human touch is imperative. Following …