Trade Show Blog

This Forbes article discusses the psychology and science behind why some visuals are more pleasing than others, and their affect on our decisions as consumers. The power of visuals in marketing and advertising is not the future, it is the present.  Ok technically it’s the present AND the future but my point is this is not something that’s coming down the road nor is it a trend or a fad for that matter. Consumers want and quite frankly, expect to see some k …

Have you ever considered the importance of color in branding? Coke is red. UPS is brown. IBM is blue. These corporations understand the proper use of color is vital to creating a positive image among consumers. Furthermore, color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method… raed full article The post What Your Brand Colors Say About Your Business – Entreprene …